New 2026 Ford F-150 Lariat

Pricing You Can Trust. The Red River Ford team offers transparent pricing on everything in our inventory. Unlike many of our competitors, we do not inflate prices, add items to vehicles to increase costs, and then hope to win a drawn-out negotiating contest. Too many times, people see an on-line price for a vehicle and then make the drive only to find there are addendum stickers listing all the extra equipment you must purchase to get the “advertised lower price.” Too bad the salesperson did not mention that fact when you called to check if it was still available. Red River Ford is straight forward. Our on-line pricing is what you will pay for the vehicle plus a $199 document fee. Simple, transparent, and respectful of your time. Experience the difference at Red River Ford in Durant. Call us now at (580) 924-9458 to make an appointment or to learn more about this vehicle. We look forward to earning your business.