New 2026 Ram 4500 Tradesman

Family-owned and -operated since its inception over three decades ago, our Dodge and Ram dealership in Athens, TX, believes that every one of our customers should be treated like a member of the Elder family. When you visit our Texas Ram dealer, you’re always going to run into an Elder who will greet you with a smiling face and help you find exactly what you’re looking for. We make a substantial effort to reach out and converse with every person who enters our dealership looking for sales or service. Quite simply, we don’t believe in having hooks or gimmicks to drive sales. We understand that if we provide you with superior treatment the first time you visit us, you’ll be sure to come back to us again in the future. We treat you like family and we always welcome our family members with open arms. Our business is driven by you — our loyal customers — and the way that Elder Chrysler Dodge Jeep Ram treats the people who walk through our doors is what helps us forge long-lasting relationships over time.