Used 2024 Ford Bronco Badlands

At Richards Motorcars, we take a different approach when it comes to pricing our vehicles. Unlike many dealers, we do not use inflated retail pricing guides such as Kelley Blue Book (KBB), NADA, or Black Book to determine our vehicle prices. These guides often reflect values that are higher than what the market actually demands. We utilize Current Market Value Pricing, meaning we monitor real-time retail and wholesale prices in the New & Preowned automobile market, base our pricing on supply and demand, and adjust our prices daily to reflect similar vehicles within a 200-mile radius. We guarantee the best deal for a vehicle of comparable quality. We invite you to show us a clean history, and we’ll match or beat it! We welcome trade-ins and use the same market-based approach to evaluate your vehicle as we do when pricing our own inventory. We use real-time wholesale market data (auction values), not inflated Blue Book estimates. If your trade is low mileage, in great condition, and has a clean history, we’ll offer you a higher value. If your vehicle has high mileage, we’ll base the offer on what it would fetch at auction.